Christoffer Bolinder Wallin
Chief Executive Officer

Pindify was founded by artist, economist and developer Christoffer Wallin in 2011 as Jamclouds. Between 2007 and 2011, Christoffer served as a Developer and Project manager at BTS; a global leader in building strategy alignment and execution through the use of business simulations and experiential learning programs for blue chip companies worldwide. Christoffer is an active musician, prolific songwriter, and previously a lead singer for five different rock bands. In 2004, he received his Bachelor’s degree in Economics with Honors of Highest Distinction from University of Utah and minored in Business Marketing at David Eccles School of Business. In 2000, he received the Green Beret from the Swedish Airborne Rangers, K3.

Johan Lindgren
Chief Operation Officer

Former product manager at the US record company MCA’s Swedish office in the early 1990s. MCA then became Universal Music, where the role of Marketing Director topped a 17-year-long victory. After a few years as a consultant in the music industry, 5 years was spent as the marketing director at Sony Music. Now he has just assumed the role of General Manager at our digital marketplace Pindify. Johan’s enormous network of labels, publishers, artists, producers and media is a true driver for Pindify’s future relations.

Oskar Gillström
Chief Commercial Officer

Oskar’s expertise spans a broad spectrum of executive sales meetings, conferences and event production. He is experienced in organising events for governments and companies across the globe. Oskar joined Pindify in 2015 after foreseeing the immense possibilities of building a powerful international sales group of General Agents and Ambassadors for Pindify.

Pavlo Shabat
Chief Technical Officer

Pavlo is leading our growing development team and managing the rollout of our web and mobile applications and c ustomized IT infrastructure. He has over 11 years experience in web development and systems integration, leading teams in major tech industries such as e-commerce with companies like Shopify. Pavlo manages a specialised IT team consisting of 4 senior Ruby developers, 1 QA/Project Manager, 2 iOS and 2 Android developers, 1 UI/layout and 1 designer, with additional developers close by, ready to scale up.

Mikael Friberg
Chief Marketing Officer

Being the Creative Director at Svenska Spel (the largest games & entertainment gambling company in Sweden) and having his own operations, RAF and then Grand, since 1985. Micke first graduated from Bergh’s School of Communication, and became a respected senior adviser in marketing departments at companies around the world. Today Pindify has the great privilege of having Micke formalizing Pindify’s marketing strategy and strengthening our brand to create and a clear roadmap forward for our clients and their customers.

Sara Öhman
Chief Social Officer

Sarah is in charge of our clients’ digital communication strategies such as content marketing, social media & community management, e-mail marketing and newsletter tactics. Owner of one of Swedens most popular blog about social media. Former Brand activation manager of Sportamore and Zaark. She truly makes social media efficient.

Sebastian Uddén
Chief Investment Officer

After completing his studies at KTH in 1999, has Sebastian worked in sales and business development within the financial industry. His career over the years has been founder of Nordic Cross Managment, Senior Sales at Catella Fund Management and Senior VP of Auda Advisor Associates. Sebastian has the knowledge and experience of most asset classes. Sebastian’s experience is a perfect fit for Pindify’s alternative investment opportunities.

Tomas Wallin
Chief Financial Officer

Tomas is in charge of Pindify’s business administration and all financials. Tomas is a serial-entrepreneur. He has started and operated several companies in Europe, the US and the far East. Tomas has corporate industry experience that ranges from Telecommunications, Broadcast Media, Hotels, Travel Industry, Accounting Services through to Construction.

Mathias Mattsson
Chief Design Officer

Mathias spent 5 years working at the reputable advertising agency DDB. Prior to that he was Head of Communicative Design at Eton, a leading global shirtmaker. He has also been the Director of Design at Grau Design Agency in Stockholm, that creates exciting and useful design solutions for clients such as SEB, Vattenfall, Bukowskis, Swedavia and Storytel. We are amazed by the extensive digital design and attention to detail Mathias has infused into Pindify’s products, which align perfectly with the services we are offering the market.